The 2018 Winter Olympic outfits are out, and they are the most unique outfits to date. For the sixth time in a row, Polo Ralph Lauren has been chosen to design the Winter Olympic outfits. The multibillion-dollar American fashion brand, founded by Ralph Lifshitz, has designed every set of Olympic outfits since the 2008 Beijing […]
Fashion
Who Wore It Best
The movement toward a society free of body shaming is well on its way. In recent years, popular fashion brands like Aerie, the “intimates” branch of American Eagle Outfitters, have launched highly successful campaigns to counteract the unrealistic photoshopping of clothing models (with sales rising as much as nine percent), as well as the homogenous […]
One Size Fits Most
The clothing brand Brandy Melville gained notoriety because of its unusual sizing approach: One size fits all. Why is it that limiting sizes is so profitable in women’s clothing?
From the Street to the Boutique
Mid-level clothing brands are reaching into the luxury market. Not all of them will succeed.